Before starting the Branding phase, take a few minutes to fill out this short survey. This helps define a strong foundation for your brand.
Describe them in terms of demographics, interests, behaviors, and pain points.
Explain the main challenge your audience faces and how you address it.
List 3-5 adjectives that describe your brand's personality.
Describe the feelings you want customers to associate with your brand.
Use the sliders below to define your brand personality between each style pair.
Don't overthink it—your gut instinct is enough.
Drop links or names of brands you see as competitors (direct or indirect).
What's your unique value proposition? What sets you apart?
Subscriptions, one-time sales, ads, etc.
List a few brands (inside or outside your industry) that inspire you and why.
Specific colors, typography, icons, or imagery you want.
A simple, clear brand statement that captures your essence.
