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Website structure

Before moving on, take a few minutes to fill out this short survey. This helps understand goals, priorities, and requirements of your website.

Your email

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Q1. Who is your ideal customer?

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Describe them in terms of demographics, interests, behaviors, and pain points.

Q2. What core problems does your product/service solve?

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Explain the main challenge your audience faces and how you address it.

Q3. How do you want your brand to be perceived?

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List 3-5 adjectives that describe your brand's personality.

Q4. What emotions should your brand evoke?

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Describe the feelings you want customers to associate with your brand.

Q5. How should your brand feel?

Use the sliders below to define your brand personality between each style pair. Don't overthink it—your gut instinct is enough.

Elite / Mass appeal

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Q5. Elite / Mass appeal

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EliteMass appeal

Serious / Playful

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Q5. Serious / Playful

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SeriousPlayful

Conventional / Rebel

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Q5. Conventional / Rebel

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ConventionalRebel

Friendly / Formal

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Q5. Friendly / Formal

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FriendlyFormal

Mature & Classic / Young & Innovative

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Q5. Mature & Classic / Young & Innovative

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Mature & ClassicYoung & Innovative

Q6. Who are your main competitors?

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Drop links or names of brands you see as competitors (direct or indirect).

Q7. What makes you different from them?

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What's your unique value proposition? What sets you apart?

Q8. How does your business make money?

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Subscriptions, one-time sales, ads, etc.

Q9. Are there any brands you admire?

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List a few brands (inside or outside your industry) that inspire you and why.

Q10. Do you have any must-have visual elements?

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Specific colors, typography, icons, or imagery you want.

Q11. Briefly, how would you pitch your brand to someone new?

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A simple, clear brand statement that captures your essence.